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Off-page optimisation is a technique to enhanse the performance of the website in search engines for that particular keywords related to the content to the on-page.
Optimizing Web pages is not enough because most of the search engines has the habit to determine the ranking by its "Link Popularity". Google started this, but now almost every other major search engines like MSN and yahoo practices the same algorithm. So to be able to rank on top you must get as many link of websites as feisable. Before I tell you how to increase your link popularity I have to tell you about the other major factors in off-page optimization.
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Search engine optimization is the technique of editing, optimizing and organizing the content to improvise the traffic of the website in search engines. . 
Online advertising payment system in which payment is based utterly on qualifying click-troughs’, PPC served based on keywords.
Search engine marketing is a set of Internet marketing methods that look for to promote websites by increasing their visibility in search engine results pages.
Social Media Optimization is another way of marketing; it’s a mix of SEO and Social Media Optimization.