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Search engine optimization is the technique of editing, optimizing and organizing the content to improvise the traffic of the website in search engines. . 
Online advertising payment system in which payment is based utterly on qualifying click-troughs’, PPC served based on keywords.
Search engine marketing is a set of Internet marketing methods that look for to promote websites by increasing their visibility in search engine results pages.
Social Media Optimization is another way of marketing; it’s a mix of SEO and Social Media Optimization.